Help increase profitability with a segmentation tool.
Bring on clients of any size
Access a sophisticated, easy-to-use digital experience to help gain new clients including:
- Next-generation clients
- HENRYs
- 401(k) participants
Optimize portfolio management to your firm’s needs
Build custom portfolios and access pre-built models. All with features like automated rebalancing, trading, and tax-loss harvesting. Set your practice up to rapidly grow a broader client base.
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Onboard new clients effortlessly
Set up new accounts and transfer funds faster with our simple, 100% online platform. Clients can open accounts and transfer funds in minutes.
"Account opening is simple. All the rebalancing is done, the Tax-Loss Harvesting is done. It really minimizes the intake process."
Steve Lockshin, AdvicePeriod
Steve Lockshin is an investor in Betterment. Non-paid client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store.
"The Betterment platform significantly lowers our cost of doing business. Automation and efficiency are key to our profitability because we provide great service at a higher client-to-advisor ratio vs. the industry."
Brad Felix, Commas
End-to-end support to power your practice.
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Automated back-office tooling
Instead of hiring internally, lean on us. We’re here to help with asset transfers, tax statements, audits, and anything else to support your business growth. -
Partners in your success
We’re here when you need us. Connect with your dedicated relationship manager or advisor support team in minutes. -
Simplify your tech stack
Our digital platform automates your most essential practice management tasks. Take care of onboarding, billing, portfolio management, and reporting all in one place.