Why a 529 is a smart option for your employees.
Whether employees are going to school themselves or planning to put their kids through college, our 529 boasts benefits for both you and your employees.
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Benefits for employees
Tax-advantaged.
Employee investments grow free of federal taxes, with some states offering even more tax savings.
Flexible usage.
Employees can put savings towards tuition and fees, supplies, and even student loan repayments.
Professionally managed.
Employees get their 529 handled by a plan investment manager who automatically adjusts their savings over time.
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Benefits for you
Easy-to-manage experience
529s integrate into your existing benefits platform so you can manage everything seamlessly.
Unique employee benefit
Gain an edge in recruiting and retention with a benefit hard for employees to find elsewhere.
Optional match to grow
Choose to offer a contribution match to support employees’ educational savings efforts further.
Saving for college is a top concern among parents in the workforce.
![teach](https://www.betterment.com/hs-fs/hubfs/teach.png?width=1224&name=teach.png)
The price of higher education continues to grow.
![78%](https://www.betterment.com/hs-fs/hubfs/78%25.png?width=50&name=78%25.png)
Parents find they have to make compromises to save
49% of parents prioritized saving for their kids’ education over retirement.
![50](https://www.betterment.com/hs-fs/hubfs/50.png?width=50&name=50.png)
But companies aren’t meeting employees’ concerns
Set your business apart with a 529.
![pexels-marcus-aurelius-4063616 13](https://www.betterment.com/hs-fs/hubfs/pexels-marcus-aurelius-4063616%2013.png?width=1206&name=pexels-marcus-aurelius-4063616%2013.png)