What’s new from Betterment Advisor Solutions

Discover the latest products and features launched in Q4 2024, designed to enhance user experience, drive innovation, and meet the needs of financial advisors.

From an expanded model marketplace and a new donor-advised fund to seamless integration management and improved user access, explore all the latest platform upgrades in Q4 2024.

Read on for the highlights and more of what’s in store this year. 

Table of contents

Expanded model marketplace

Donor-advised fund (DAF)

New integrations

Billing

Advisor experience

Expanded-model-marketplace-tag

Dimensional Fund Advisors: Core Plus Wealth

DFA Model (1)We added new models from leading asset manager, Dimensional Fund Advisors, to our marketplace. 

Dimensional's Core Plus ETF Wealth Models are designed to pursue higher expected returns for clients, while maintaining broad diversification and managing costs. By combining Betterment’s technology with Dimensional’s consistent, process-driven investment approach, advisors can streamline investment management without sacrificing performance. 

This launch underlines our continued commitment to expanding our off-the-shelf offerings, which are designed to save time, compress costs, and help you do more for your clients.

Take a closer look at Dimensional’s Core Plus Wealth Models.
 

Crypto ETF portfolio

Check out our new Crypto ETF portfolio, a new way to help your clients interested in crypto gain exposure to two of the largest and widely traded cryptocurrencies, Bitcoin and Ethereum. Unlike traditional exchange trading, Betterment provides clients with diversified market exposure that’s carefully vetted by our in-house investment analysts.

With this automated portfolio, crypto can now serve as a diversified component of your clients’ broader investing strategy at Betterment.

–Learn more– 

Donor-advised-fund-tagHelp your clients make a donation—and an impact—with our first donor-advised fund provider, Daffy. This cost-effective, subscription-based DAF lets clients:

  • Donate appreciated assets for immediate tax deductions.
  • Avoid capital gains taxes and costly processing fees.
  • Set annual, automated giving goals to support over 1.5 million charities.

Advisors can manage donations, recommend charities, and easily access tax receipts through Daffy’s advisor portal. With this new DAF, you can help your clients maximize their impact and achieve their philanthropic goals, starting at just $3/month. 

–Learn more–

Integrations-tagUnify your tech stack 

IntegrationsWe’ve made it even easier to manage your custodial feeds in one place. Connect, disconnect, and oversee all third-party integrations directly in the advisor dashboard. 

Our latest unlock helps you:

  • Set up integrations with the rest of your tech stack even faster.
  • Synchronize data and reduce workflow inefficiencies.
  • Improve client planning decisions with better insights into client behaviors, market trends, and portfolio performance.

Explore and subscribe to any of our existing feeds under dashboard Settings. You can also learn more about our full integration ecosystem and request new solutions here.

Frame 7549 (2)Billing-reportsYou asked, we listened: Betterment will send fee statements for all 401(k) plans going forward. The revamped process will mirror how we manage fees for your wealth clients. 

Here’s what you can expect:

  • A PDF statement and CSV report, detailing fees accrued during the billing period.
  • Email notification to firm admins confirming when statements are available and how to access them in the advisor dashboard.

This year, we will continue to improve our billing solution to give advisors more fee flexibility while staying compliant and building client trust. Stay tuned for future updates. 

Advisor-experience-tagEnhanced permissions for secondary advisors

Enhanced-permissions-secondary-advisorsSecondary advisors now enjoy the same access to client activity as primary advisors. With the new and improved functionality: 

  • Secondary advisors can now be assigned to an account during onboarding to help manage the client or household.
  • Advisors can filter client data based on whether they are the household’s primary or secondary relationship.
  • Primary and secondary advisors can toggle between personal client and firm-wide client account data.

–Explore your dashboard–

Manage beneficiaries 

Advisors can now assign primary and contingent beneficiaries to all legal accounts in their clients’ portfolios. Clients can conveniently review and verify the designated beneficiaries as part of their onboarding experience. 

This new functionality streamlines the account setup process and helps advisors to support their clients in planning for effective wealth transfer.

Increased security

We’ve elevated platform security by introducing mandatory two-factor authentication (2FA) for advisor profiles. While 2FA has long been required on client profiles, advisors can now add 2FA to better protect client data and reduce risks of unauthorized access—adding an extra layer of security.  Your clients trust you with their most sensitive information, and you can trust us to keep it safe. 


As always, we welcome your feedback. Read up on other updates you might have missed, and keep an eye on your inbox for more quarterly updates.  We’ve got a busy roadmap for 2025 and will be sure to alert you to new products and features to come!

If you’d like to take a look around with someone from our team, book a demo.